.

How many websites do you visit that shout out to you in big, bold letters…

Welcome to XYZAcme Company?

Sadly, way too many. And I’m sorry if I’ve offended you becuase your website’s headline is your company name.

But Im sure you’re asking right now – why is that a bad thing?

The reason is simple: People don’t really care about your company name.

Your prospects are on the internet looking for a solution to their problem, and if they don’t see you can solve it within 3 or 4 seconds, poof, they are gone forever on to the next site.

Your website’s headline needs to deliver a big benefit and show what you can do for them immediately.

I call it the me-me factor. So if you want better search engine results and want better sales conversion rates, come up with a compelling headline showing what you can do for your prospect.

If you would like more information about this post or about how I can help you write more effective sales copy for your website, please email me or call me at 603-686-5140.

To your website success!

Merrill Clark
Web Copywriter and SEO Consultant
www.webcontentnh.com