.

“Welcome to ABC Company!”

In your internet travels, you see many sites.

How many of them start off with this type of headline?

From a prospect’s perspective, much too often.

But what possible benefit does that headline offer to their visitors?

What purpose does it serve? (other than wasting valuable real estate on the page)

NONE! All it does is to make the owner feel good seeing his company name in big letters on the internet.

Then it’s usually followed by “we are the greatest, the best, the cheapest, blah blah blah”.

The problem is not only do people not care about your company name and the fact you think you are the greatest, they’re usually bored to tears after the first sentence.

And what happens when people are bored? You guessed it – they leave, usually for good.

So what should the headline say instead?

Start with a great headline that shows a benefit, or uses curiosity, or a question about an issue that is important to your visitor. Engage them.

Then, instead of telling them how great you are, tell them instead of the great benefits they will receive when they use your products or services.

Make your site all about them… Not You!

You’ll find you get more leads and inquiries than ever before if you follow these simple tips.

And if you are looking for a copywriter to write clear, concise, and persuasive copy to get your phones ringing off the hook, get in touch with me.

For more information, about how I can help you write more effective sales copy for your website, shoot me an email or call me at 603-686-5140.

To your website success!

Merrill Clark
Web SEO Copywriter and Online Strategist
www.webcontentnh.com