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Once visitors get to your website, no matter what path they followed, you want them to stay on it, and convert them to either leads or customers.

In order to maximize conversion rates, there are 4 important questions that need to be answered by your site.

1. Why are they there?

Does your homepage answer that quickly? Potential customers should immediately know that they are in the right place by scanning the headline, the page title, or copy bullets.

2. What do they want?

Does your homepage have what they came for? You can only know that by proper research of your market and knowing what they want in the first place, then giving it to them.

3. Is it easy to use?

Your visitors must be able to easily move around your site from one page to another in a logical way that makes perfect sense to them.

4. Do they trust you?

In order to gain a new lead or customer, they need to trust you first. It’s just like any other kind of relationship. Don’t go right for the throat, start of by nurturing them and offering some valuable information or advice to build on your relationship. Remember, people buy from people they like.

If your website answers these 4 questions with a resounding “YES”, then you have a good jump-start on an effective website.

For more information, about how I can help you write more effective sales copy for your website, shoot me an email or call me
at 603-686-5140.

To your website success!

Merrill Clark
Web SEO Copywriter and Online Strategist
www.webcontentnh.com
www.crestviewmarketing.com