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One of the keys to online success is building a list of prospects an clients, and the most efficient way to do this is using an autoresponder service.

Before you start to collect a prospect’s contact information and build your list, you need to have a system that allows you to keep track of it in an organized fashion. Then the autoresponder service will automatically send each prospect a predefined message or groups of messages to them at preset intervals of time.

Basically, these services keep track of all your e-mail contact information and marketing campaigns in their special databases.

There are many internet services that do this, but two that I know of that do it particularly well and are pretty inexpensive are www.aweber.com and www.constantcontact.com.

I personally use aweber.com because it is easy to setup and use. (I can even set it up myself and I am certainly not a programmer.) However, you may want your web designer to do it for you.

Then you need to give the prospect a reason to sign up to your newsletter or mini-course or whatever, by also giving them something of value to them, for free.

After they sign up, you can then market to them online and not worry about breaking any spam laws. You can set it up to send out a pre-defined sequence of newsletters or anything else, plus you can send out a blast email to your list any time you want.

And the best part, after you upload the newsletters and define the timing– it all happens automatically! No more sending out emails from your computer by hand.

You can sign up for a FREE test drive of Aweber’s service at http://www.aweber.com/?208362.

To get more information about the benefits of autoresponders, about this post, web/online advice, or about my direct response web copywriting services, e-mail me or call me at 603-686-5140.

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

To your website’s success!

Merrill Clark
Website and Marketing Copywriter
Crestview Marketing Services LLC