.
Nick Usborne, well-known web strategist, recently said:
“Your website should never be done“.
You see, the online world, technology, people, everything really is now changing at warp speed – way faster than in times past.
What that means to you and your website is that it needs to be constantly changed and tested, too.
The headlines, the copy, the offer, the images, layout, colors… and a million other variables.
For maximum results, you need to constantly be testing alternate versions and comparing the analytics and results.
The headline that’s been working fine for 3 months may stop working as good, and many times for no apparent reason.
Plus, the search engines also give a little more attention to sites that are changed and added to more frequently. More so than the ones that are created and just sit there.
So keep testing, because an effective website needs to change with the times, too.
To get more information about writing compelling web copy, about this post, web/online advice, or about my direct response web copywriting services, e-mail me or call me at 603-686-5140.
To your website’s success!
Merrill Clark
Website and Marketing Copywriter
Crestview Marketing Services LLC
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
[...] Keep testing different website variables for maximum results [...]
Great tips. I am new to business, trying to visit more business blogs for guides and tips.
Thanks.
Arg! Testing? but it takes so much time Merrill!! Nevertheless, you are right. What can you say that will help motivate the rest of us to do it more often?
Ha! I wish I had time to be a cheerleader to motivate everyone. The use of testing to increase leads, sales and profits should be enough of a motivator in itself. You’re right – time is tough to come by…but, if you want it to work, you have to spend the time to make it so.