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Get more of your e-mails opened with compelling subject lines.
Haven’t you heard that e-mail is becoming more and more important as a lead generation and sales tool?
Then maybe you can tell me why more businesses aren’t taking full advantage of it?
After all, there are no postage and printing costs to worry about, so the total cost of sending a promotional e-mail is next to nothing. All you need is a list of names and e-mail addresses plus some e-mail copy.
I believe one big problem is this – you can send out e-mails all day long, but the first step, and one of the keys to a successful e-mail campaign is getting the recipient to open the darned thing.
It’s called the open rate, and the percentage can be pretty dang low.
The best way to increase the open rates of your e-mails is to use a powerful subject line - one that makes them want to open it and see what’s inside.
Unfortunately, that’s where many e-mailers stumble.
You see, most e-mail subject lines are boring, uninformative, or full of words that shoot it right on down to the junk or spam folder, where you’ll probably never even see it.
And guess what? If your email isn’t seen, it sure as heck will never be read.
Here are some different tips anyone can use to create a subject line that will get your e-mails opened more often:
- Inform them of something valuable or important
- Use intrigue
- Personalize it by using the recipient’s name
- Include your “brand”
- Ask a provocative question
- Introduce a special offer
Your subject line has the same purpose as a headline – you need to get your reader’s attention and interest so they will open your email.
And another important thought is this: You need to test, test, test. Then you will know what headlines work the best in any given situation.
I’d love to hear your comments about this, good, bad, or ugly.
If you want me to write powerful subject lines for your email campaigns, to get more information about SEO, the benefits of powerful copy, about this post, web/online advice, or about my direct response web copywriting services, e-mail me or call me at 603-686-5140.
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
To your website’s success!
Merrill Clark
Website and Direct Response Copywriter
Crestview Marketing Services LLC
