.
Another important on-page factor for maximum conversions is the description meta-tag, and like the page title tag, it also is quite simple and fast to create.
The primary benefit you’ll get from having a powerful description tag is that you’ll start getting more people clicking on your site link when you are listed in the search engine results page.
The description is usually (but not always, depending on the search engine) what is displayed immediately below each search result.
Its primary purpose is to display a short summary of the web page that’s being referenced.
Plus, each page on your site should have a unique description of 1 to 3 keyword rich sentences (generally less than 150 characters) that compel the searcher to click on your link because it is more relevant than the others.
It won’t get your site ranked higher on the search results page…but it will certainly help get more clicks to your site after your site is displayed – if you can show them what content they’re going to get.
Basically, it’s a short ad or brief description for your website, so by all means, include keywords and benefits, but don’t be spammy about it.
Like I said, make sure each page has a unique description conveying the purpose of that particular page.
There’s different ways to create the title tag, depending on your web site programming, the template, or even if you have a blog site, but it’s generally very easy to do, and if you don’t take the extra few minutes to create a compelling description for your pages, then your conversion rate will be lousy.
Next week, headlines in your web pages will be the topic. (Each page on your web site DOES have a powerful headline – doesn’t it?)
I’d love to hear your comments about this. To get more information about SEO, the benefits of powerful copy, about this post, web/online advice, or about my direct response web copywriting services, e-mail me or call me at 603-686-5140.
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
To your website’s success!
Merrill Clark
Website and Marketing Copywriter
Crestview Marketing Services LLC
[...] that’s bad. It’s bad because one web page can only have one page title, only one description meta tag, and only one keyword [...]