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I’m sure you’re aware of all the online directories you can sign up for – or maybe you’re not!
You can sign your business up on tons of online business directories; most of them for free. You’ve got Google Local Business Center, Local.com, Yellowpages.com, Yahoo.com, local business group sites such as BNI.com, and lots more.
Then, there’s the social media craze. Twitter, FaceBook, LinkedIn, and a bunch of others.
One common and important thread among all these resources is what’s called your profile, or your bio (short for biography).
Your profile or bio is a section in your account for each of these services giving you a chance to describe you, your business, your achievements, and sometimes your person interests.
Creating a profile anywhere you can provides you with one more chance to talk about what you do and it gets stored on each provider’s website for others all over the Internet to see.
People, hopefully prospects, look at your profile to see if you’re someone who they might want to interact with or do business with, so it’s important to create one that describes you and your services accurately.
It’s one of the places you can promote yourself for free, so why not take advantage of it. Some even allow you to post a picture, which helps with personal branding, a secondary marketing technique.
Many of these sites allow you to search profiles to find others in the same profession or professions that might be complimentary to yours.
Each has their own limitations on the amount of characters you can use to create your personal profile, usually between 140 and 350 total characters. Also, you can usually include one URL to put in your website, too.
So be clear and concise about your services.
Personally, I am on Twitter, and when people follow me, I’ll look at their profile before I follow them. Generally, if they aren’t serious enough to create a profile, I won’t follow them, but if I think they fit in with the types and personality of people I want to talk with and find their tweets interesting, I will.
So go for it. Take the plunge and set up some online profiles. It will get you some good exposure – plus you can’t beat the price! The only cost is a bit of your time.
I’d love to hear your comments about this, good, bad, or ugly.
If you want me to write powerful subject lines for your email campaigns, to get more information about SEO, the benefits of powerful copy, about this post, web/online advice, or about my direct response web copywriting services, e-mail me or call me at 603-686-5140.
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
To your website’s success!
Merrill Clark
Website and Direct Response Copywriter
Crestview Marketing Services LLC
Thanks, Merrill. . great article! I’ll keep at it, then. . hey . . are you a coffee drinker?
I appreciate the kind comment. I hope it helps.
And oh yea, I definitely drink coffee.