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It’s a proven fact you can build a successful business online by building up a list of prospect’s contact information.

But there are 2 important details you need to get right first.

Number one:

On your web site, you need to offer something of value to your prospects for free (called an incentive or bonus) before they’ll part with their name and e-mail address. Most people understand that hey – nothin’s free. If they want whatever you’re offering bad enough, then they will give you their contact information to get it.

That’s the trade-off, they give you their personal contact details – and you give them something they want (usually important information) for free.

Now for the second part of the equation:

After you find the right incentive your prospects will climb all over each other to get, there has to be copy written that sells the benefit of your free incentive. You must describe the incentive and how it will benefit them or solve their biggest problem, or whatever.

And you need to “sell” them on signing up to get this information in a pretty small area, and remember the previous tip about headlines? Your incentive copy is basically a headline to sell your free report.

The nuts and bolts behind the scenes is called an autoresponder and it will track your prospects information and send them the reports so you don’t have to do it yourself. It’s also considered an e-mail management service. The one I use on my sites is www.aweber.com/?208362.

So if you have a) a great incentive that your prospects really want, and b) the incentive copy on your website or pop-up is compelling, then your list will start growing like wildfire.

And after they opt-in to your list, you can market to them and not have to worry about breaking any spam laws.

So whatcha waiting for? Start building a list today!

If you want me to write powerful subject lines for your email campaigns, to get more information about SEO, the benefits of powerful copy, about this post, web/online advice, or about my direct response web copywriting services, e-mail me or call me at 603-686-5140.

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

To your website’s success!

Merrill Clark
Website and Direct Response Copywriter
Crestview Marketing Services LLC