.
Did you know you could get more traffic to your web site by using offline marketing methods?
That you shouldn’t depend solely on online marketing techniques such as SEO, Pay-per-click ads, and email campaigns to get more traffic?
I’m sure you’re aware you must use a multi-faceted approach in your overall marketing strategy, to include offline and online tactics.
One way to get more people to visit your site is to simply make sure your web site URL is on every printed piece of marketing and sales material your business uses.
- Brochures
- Flyers
- Business cards
- Sales quotes
- Direct mail
- Invoices
- Letterhead
- Postcards
- Reports
- Whitepapers
- In short – everything in print – be shameless!
And if these sales materials are persuasive enough to get your prospects to go check out your website; congratulations – they have served their purpose.
I’ve seen this one simple technique increase a client’s web traffic by 10 percent in less than 3 months.
Granted – this is a pretty simple method of publicizing your website but I still see many business owners not taking advantage of it, and I’ll be darned if I know why they don’t.
If you want to take it a step further, mail out a sales or lead generation letter or postcard to prospects and clients, prominently display a special landing page on your website to funnel them to so they can take advantage of an Internet only promo.
Just make sure you create a special landing page so you can track the response rates.
What do you think about this technique? Have you used it or another successfully?
Let me know.
I’d love to hear your comments about this. To get more information about the benefits of powerful copy, about this post, web/online advice, or about my direct response web copywriting services, e-mail me or call me at 603-686-5140.
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
To your website’s success!
Merrill Clark
Website and Direct Response Copywriter
Crestview Marketing Services LLC
