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A carefully written and formatted autoresponder Thank You page can add some serious moolah to your bottom line (if you know how to take advantage of it).

You do have an autoresponder set up to collect prospects name and e-mail addresses on your web site, don’t you?

If you don’t, this is a good time to set one up. Chances are, your online marketing efforts will never flourish unless you build up a quality list of prospects.

So – what is this Thank You page I speak of?

You see, when a prospect signs up for your newsletter or to get your free report, their name and e-mail address go through an autoresponder.

This software or service verifies the information, and depending on the service, may require a double opt-in with a confirmation page to verify it was in fact them that signed up. (that’s the best way)

Then it automatically sends out a Thank You page or link to the email address. Most marketers only use this page to thank the prospect for signing up and providing the link to download their incentives but…

Using it just for that purpose is just a waste of prime selling real estate.

My reasoning is this: You’ve got a hot new prospect that’s given you their carefully guarded contact information so they can get something from you.

So you already know they are very interested in what you have to offer, possibly even in other products or services you offer, but might not be quite ready to part with their cash yet. They may be testing you and your free incentive to see if you deliver what you say or find out if it’s valuable as you say it is.

So why not go for the upsell right now on the Thank You page? You could offer a complimentary product or service to them with a special discount because they signed up to your list, good for one day only. Or how about promoting some other services or products they might not know you offer at all.

Maybe a freebie tip or advice. Oh…I know – how about providing links to certain other sales pages on your website, or links to another one of your websites?

The possibilities are truly endless. So why not take full advantage of a web page your prospects are going to see anyway? Make it fun and exciting, give a special deal – whatever – but do something besides just giving them their download link.

You are in business to make money. If it were retail floor space, you wouldn’t waste it, would you?

If you’re not comfortable with autoresponder technology and writing compelling copy to take advantage of it, I can help you take advantage by providing you those services and advice.

I’d love to hear your comments about this. To get more information about the benefits of powerful copy, about this post, web/online advice, or about my direct response web copywriting services, e-mail me or call me at 603-686-5140.

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

To your website’s success!

Merrill Clark
Website and Direct Response Copywriter
Crestview Marketing Services LLC