.
Let me repeat this: Pretty pictures and images DO NOT attract traffic to your website, but good sales copy does!
It’s true – they may help convert your visitors once they are there…but there’s no way in hell that images will get more traffic to your site from the search engines.
Granted, there is a place for pictures and images on your site, but not as the prominent features.
The best way to attract more traffic from the people that are actually looking for your product or service is with powerful, clear, and concise copy, in the right places. And that doesn’t include pictures.
There! – It’s something that’s been bothering me and I had to get it off my chest.
You see, lately, for whatever reason, it seems like everyone wanting me to critique their websites (ones I had nothing to do with) has a site that’s chock full of beautiful pictures and flash and animation and music – everywhere – but little or no useful sales copy explaining what they do and the benefits they provide their clients.
Unfortunately, certain web designers and developers think those clients a favor by setting their websites up like that. I dunno, maybe saves them money by not having to write or something…
And even worse…many of these designers and developers tout themselves as search engine optimization experts.
So how is it that if they are all about SEO that they can design completely ineffective websites for their clients, charge a hefty fee, and sleep at night?
Especially with the chance of many of these sites getting new visitors from search engines is slim to none.
Why?
Because Google and the other search engines scour the Internet looking for text. You know – words that it can read.
Basically – if you can’t copy and paste text from a web page, it’s because it’s embedded in an image, and it can’t be read by Google.
You could have paid thousands of dollars to hire the best copywriter on the planet to write your kick-ass web copy, but if Google can’t read it – it won’t matter one bit – because it’ll never be found!
In Summary:
Powerful copy and content is king when it’s put in the right places on your website!
Picture, images, movies, flash…well… they have their place, too, but as a supporting role to enhance the rest of the content.
So what are your thoughts?
I’d like to know.
To get more information about keyword strategy, SEO, the benefits of powerful copy, about this post, web/online advice, or about my direct response web copywriting services, e-mail me or call me at 603-686-5140.
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
To your website’s success!
Merrill Clark
Website and Direct Response Copywriter
Crestview Marketing Services LLC
