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Don’t you want to get more traffic to your site?
It’s not a trick question – hell yea you do!
You see ‘em all the time…emails, ads, books, and programs promising to get bazillions of new visitors to your web site in 30 days or less.
And that may be great – as long as it is a legitimate method of increasing your traffic (but it probably won’t be 30 day).
Plus, it must be qualified traffic that’s somewhat interested in what your site has to offer.
But there’s also a problem with traffic.
Now you’re thinking: “How can getting traffic be bad?”
Actually, there are two things.
The first is getting tons of untargeted or unqualified traffic, which does nothing but possibly overload your website, and the second – more typical, more important reason is -
You get a bunch of new visitors that are interested in your site – then, just as fast as they get there, they leave and head over to your competitor’s website.
Many business owners incorrectly think getting more traffic is the “Holy Grail” of determining the overall success of their websites (don’t get me wrong – more high quality is important – even vital) but what usually happens next is…
Once your site gets all this new traffic – the copy and/or the site design does nothing to quickly a) tell them they are in the right place, b) how your products or services can benefit them and c) give the visitor any reason to stick around and continue reading to learn more.
Most sites do a terrible job at converting a new visitor to a qualified prospect you can follow up with or to make a sale.
And isn’t that the whole purpose of having a website? To make money!
Yet, almost every day I talk with business owners who are concerned more about how pretty their sites are and how they need more traffic, when, if they really want their sites to be profitable, they need to worry about converting traffic they already get to paying customers with better sales copy.
A million visitors a month is useless – unless you convert a percentage of them to sales.
On the same token, without traffic – you get zero conversions.
So you see, your site must get traffic AND convert some of that traffic in order for your site to make money for you.
Isn’t that what you really want?
Or do you want a site that matches your image and just sits there, doing absolutely nothing but looking pretty.
You really have to decide in your own mind whether it’s more important for your site to look pretty or to be used as a successful money-making machine.
(And there’s no reason it can’t look good while getting more traffic and converting more sales)
So get some professional advice about why your site isn’t working as good as it could, and finally put your website on the road to success.
I’d love to hear your comments about this.
To get more information about the benefits of powerful copy, about this post, web/online advice, or about my direct response web copywriting services, e-mail me or call me at 603-686-5140.
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
To your website’s success!
Merrill Clark
Website and Direct Response Copywriter
Crestview Marketing Services LLC
