.
Your website’s visitors need to know what to do next in order to guide them to take a specific action, like clicking a certain link, calling your business, or signing up for a newsletter.
If not, you’re sure not alone.
Just from my own personal experiences, many times I’ll look at a site for a minute or two, then leave because I’m completely confused, not knowing what I should do next.
Just like a printed direct mail promotion or a good advertisement, every page on your site should have a call-to-action that persuades the reader to the next step in converting them to a lead or a client.
If you don’t tell them what to do, most of the time, they’ll just leave and do nothing, turning into a lost opportunity for you.
After spending time and money on your website, doesn’t it make sense to take full advantage of it as a lead generation machine?
So what are your thoughts?
I’d like to know.
To get more information about keyword strategy, SEO, the benefits of powerful copy, about this post, web/online advice, or about my direct response web copywriting services, e-mail me or call me at 603-686-5140.
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
To your website’s success!
Merrill Clark
Website and Direct Response Copywriter
Crestview Marketing Services LLC
[...] – make sure you have a powerful call-to-action that tells them to go to your website to get your offer. (You should even create a special web page [...]