.

Your website’s visitors need to know what to do next in order to guide them to take a specific action, like clicking a certain link, calling your business, or signing up for a newsletter.

If not, you’re sure not alone.

Just from my own personal experiences, many times I’ll look at a site for a minute or two, then leave because I’m completely confused, not knowing what I should do next.

Just like a printed direct mail promotion or a good advertisement, every page on your site should have a call-to-action that persuades the reader to the next step in converting them to a lead or a client.

If you don’t tell them what to do, most of the time, they’ll just leave and do nothing, turning into a lost opportunity for you.

After spending time and money on your website, doesn’t it make sense to take full advantage of it as a lead generation machine?

So what are your thoughts?

I’d like to know.

To get more information about keyword strategy, SEO, the benefits of powerful copy, about this post, web/online advice, or about my direct response web copywriting services, e-mail me or call me at 603-686-5140.

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

To your website’s success!

Merrill Clark
Website and Direct Response Copywriter
Crestview Marketing Services LLC