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Recently I shot an e-mail to a client asking for some specific information I needed for his website, including some customer testimonials.

Here’s the response I got:

“I don’t have any written testimonials. Since you’re writing my website, doesn’t using testimonials defeat the purpose of the site?”

And here’s my answer:

“Testimonials are considered a “proof” element in sales copy. Consider it like a verbal referral – where the “referrer” is the proof to the person they are referring to. Also, when they’re in writing, they’re even more powerful. (Especially when you get permission to use them in your sales copy).

You see, people like to see proof that others have had a great experience and results with whatever product or service they’re reading about. Often, reading a powerful testimonial will be their deciding factor to do business with you or not.

So – go get those customer testimonials in writing – the more the merrier!

So what are your thoughts?

I’d like to know.

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

To your website’s success!

Merrill Clark
Website and Direct Response Copywriter