.
Regardless of whether your website visitors come from a search engine query, a referral source, or by directly typing it in, they are there for a reason.
And once they are on your site, how much time they spend on it and if they take your desired action depends on how difficult it is for them to take that next step.
There are many web pages (way too many) that are so unorganized and have so many links, buttons, pictures, doo dads, and fancy stuff all over the place – it’s no wonder the visitors get frustrated from the complication and just leave – without doing anything.
And guess what happens then? Yep, you guessed it – they never come back, ever!
Simple and organized is a good thing (KISS)
To minimize the chances of potential customers leaving your site before they do whatever it is you want ‘em to, clean it up.
You’ve heard it before – KISS – keep it simple stupid
Now, not to imply stupidness (if that’s a real word), but a well organized site, with a simple layout, and intuitive navigation will go a long way to help your visitors find what they’re looking for and act on your call-to-action.
Ditch the fancy schmancy bells and whistles that do nothing except to distract and frustrate your visitors.
When there’s too much clutter, nobody can find anything!
So clean up your act today, (of course, I’m talking about your website) and your visitors will thank you by staying longer and becoming customers.
I’d like to hear your thoughts…
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
To your website’s success!
Merrill Clark
Website and Direct Response Copywriter
Came across your post as I was looking for press release related info. Very nice post. Hope to learn more from you.