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Today’s tip about promoting your website is for some reason, often overlooked.
But it’s an easy, effective, and inexpensive way to promote your company’s website.
There’s no rocket science here, plus it might appear to some as counter-intuitive, seeing that your site is online and you want to use online techniques to promote it.
I’m talking about using simple, old fashioned, offline ways to promote your website.
So here are the 7 easy ways – all you have to do is make sure your website URL is printed on all of your printed material. (Okay…8 really)
- Business cards
- Customer invoices
- Customer estimates & quotes
- Handouts & flyers
- Brochures
- Postcards
- Space ads
- Letterhead
Like I said…this ain’t rocket science, but many people still don’t take advantage of these simple ideas.
Here are a couple of examples:
If you’re a retail store with good floor traffic and many transactions, you’re website’s URL should be printed on your invoices. You could then drive customers to your site with a statement like “Visit www.ourcompany.com for special online discounts!”
Or if you’re a CPA and sending out postcards to prospective clients, you could put on the postcard: “To discover 9 ways to save business taxes before the end of the year, visit www.cpa.123” Then, on your site, have a way to capture your visitor’s contact information and automatically send them their report.
How easy is that?
I’d like to hear your comments…
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
To your website’s success!
Merrill Clark
Website and Direct Response Copywriter
