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If you’re responsible for website content, you know it can be a pain in the butt creating or updating good content.
Of course, you want content that your prospects and clients are interested in and will actually read, but it just ain’t that easy.
So what often happens is you get sites jam packed with all sorts of useless crap, corporate mumbo-jumbo, and copy talking about how great they are. Now they have content, right?
Uh-uh…The problem is that people just don’t care about them and their content because it doesn’t provide them any clear benefit or reason to read it.
So what do ya do to figure out what to write about?
First, understand that people use the Internet to find information that relates to or solves their problems. The challenge is creating relevant content that deals with these problems, while demonstrating a need for your product or service and how you can solve their problem.
So…to help you decide what to write about, I’m going to tell you about a tool I just recently learned about.
It’s Wordtracker Labs’ Keyword Question and you can find it on Wordtracker’s site http://labs.wordtracker.com/keyword-questions.
Just enter a keyword or short phrase related to your industry and the Wordtracker Labs’ Keyword Question tool delivers a list of questions people are currently asking.
It sorts results by the number of times they were typed into search engines during the past year.
For example, here are some popular questions for the search term “marketing”:
What is marketing?
What companies use viral marketing?
What is search engine marketing?
What is direct marketing?
Now – if your target audience wants to learn about marketing, these questions are potential topics for at least four web pages, articles, or blog posts.
And best of all, you know there’s already an audience searching for these subjects.
Now…go create some good content!
I’d like to hear your comments…
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
To your website’s success!
Merrill Clark
Website and Direct Response Copywriter
What a nifty tool. I’ll never run out of post topics. There must be similar tools for keyword search terms too. Thanks for all your advice and suggestions.
There sure are some keyword tools…
The ones I personally use most often are:
Google’s https://adwords.google.com/select/KeywordToolExternal
Wordtracker’s at http://freekeywords.wordtracker.com
Spacky at http://www.spacky.com
The best part about these is they are all free.
Wordtracker also has an affordable paid subscription that is much more powerful than the free one, too.
Researching is part really of copy-writing. we must know first what is our target market. Thanks for the advise. Been using adwords by google because its free.