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It seems to me that many consumers prefer to learn more about a company, product, or service on their own, without talking to a person, before they decide on their next move.
I’m certainly one of them, and maybe you are, too. My goal is to get as much information as possible about something before I talk with a consultant or salesperson.
And the easiest way to do that?
By getting the information from various websites.
So make sure your website and web copy provides enough good information that your target market is looking for.
The hardest part is striking a balance of enough information – but not so much information that your visitor will never contact you for more help.
That’s where good site navigation and web copy for each page is important. Provide enough information so your visitors know that you understand the reason they’re on your site to begin with, and you’ll have a much better chance of them contacting you for further help.
And a good web copywriter that can write page content persuading your visitors to contact you is worth their weight in gold.
What are your thoughts?
To get more traffic to your website with search engine optimization (SEO), to get help using your website and mail marketing to get your message your prospects, easily and affordably, or to learn about my direct response web copywriting services, e-mail me or call me at 603-686-5140.
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
Merrill Clark
Web, SEO, and Direct Response Copywriter
Dear Merrill:
Do you have some guidelines about how much web page content is “enough,” and how much content is “too much?”
What are some examples of “telling too much?” How will I know if I’m falling into this trap?
Great thought-provoking blog post.
Roger
Thanks Roger…
When it comes to how much content to provide, what I usually tell people is this:
Your content should engage your reader by giving them enough valuable information that they’ll realize you really do know what your talking about. Plus, you’ll start building your credibility and trust with your readers.
And a great way to do this is by providing free tips that explain the necessary steps to do something.
It also should come across that you care enough about them to help them solve their problems.
But even though you tell the steps they need to do, you don’t want to necessarily tell them how to do it in detail.
Why?
Because that information is your bread and butter, stuff you normally charge for. Think about it – If they could easily do it themselves, they wouldn’t be reading your tips to begin with.
An example:
If you were a car repair shop, you might write a blog post about why a Honda Prelude owner should follow the manufacturers recommended maintenance schedule and replace the timing belt when they say to. Because if you don’t, you run the risk of blowing the engine, causing over $3000 of damage.
You’d go on to say that your shop regularly performs this service for Accord owners and offer a special price, and display a happy customer’s testimonial.
What you wouldn’t want to do is write a blog post or article that describes the step-by-step process of how you actually change the timing belt. you want them to pay you to do the work, but you still provided them information that could save them $3000.
If you’re giving too much away for free, your readers won’t have to call you to help them, so if your conversion rates are low or dropping, you’ll see a decrease in prospects contacting you.
Anyway…this might not be a perfect example…but you get the drift…
Contact me if you want more information.
Merrill