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Here’s a quick tip about writing better web copy.

If you want your web copy to engage and convince your visitors to take a specific action, then talk to them using the appropriate tone for your audience.

Your content will work much better at converting if you talk to them, not by talking about yourself and how great you and your company are.

Try to minimize the use of the words I, me, we, us, and ours…

Instead, use more of the words you can, you will, yours, and you’re. It shows you’re (see – I used it right there) focusing on them and their problems.

What are your thoughts?

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

Merrill Clark
Web, SEO, and Direct Response Copywriter