.

Do you know what your website’s visitors think about your site’s usability?

Things such as “how easy it is to navigate” and “could they quickly find the information they were looking for”.

If you don’t know, or think that just because you like it and think it’s okay, then you should pick up a copy of “Don’t Make Me Think” written by Steve Krug.

I just finished reading it, and I gotta tell you – there’s some good stuff in almost 200 pages about how others view your website and how important it is to keep your site as simple as possible, while getting the job done.

It’s amazing how I look at every website after reading this, and unfortunately, there are more sites that need work, mostly because they were designed  by a designer, not a strategist.

In it are many examples of poor and good websites, and Steve discusses all the pros and cons of each, using non-technical words.

From basic design, to layout, to copy, to how users use the Internet… He talks about it all in great detail.

And he does it in a way that is conversational enough to keep you interested till the end.

So if you want to get some eye-opening questions about your website answered, get to Amazon and pick up a copy today.

Personally, I thin any business professional that has a website should read this book.

What are your thoughts?

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

Merrill Clark
Web, SEO, and Direct Response Copywriter