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What if you could change just one element of your website’s design that could improve the time your visitors spent on your site by 30-40 percent?
Would you be interested?
I thought so.
As I was writing a web critique for a client this weekend, there was one thing about their site that really disturbed me.
And it had nothing to do with the lack of web copy or page headlines or anything like that.
Instead it was related to the design aspect (of which I’m certainly not an expert on). And since I was looking at it from a “possible client” point of view, I can have an opinion.
I just didn’t like the colors that were used. They just didn’t fit in with the specific service that was offered or the prospect’s reason for being there. In short – it was cold and negative.
Now I’m not going to get into a war of words with designers (The good designers I know will agree with me because they do the necessary research), but when you or your designer, or whoever does your site comes up with a layout and color scheme for your website…
Please make sure it will be warm and inviting so the person looking at it will want to check it out in more detail – don’t make it look so cold, negative, and impersonal that they turn and run as fast as they can.
To do that though, they’ll need to learn about the products and services being offered, and the personalities of the people going to the site.
For example: if you’re site is selling heavy metal rock songs to kids, maybe the black and dark color schemes would be okay. But…if your website is trying to get 45 year old women to sign up for your local garden club, you may want to consider using bright and happy colors.
Bottom line — colors (and pictures, too) should be used to make your prospects feel at home, feel positive, and give ‘em that trusting, warm and fuzzy feeling they are looking for.
Depending on your services or products AND your ideal prospect’s wants, it might just be a matter of using the right color, or a brighter, cheerier color scheme.
What are your thoughts?
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
Merrill Clark
Web, SEO, and Direct Response Copywriter
