.
Do you wanna know how you can drive a ton of new traffic to your website?
In a word… Postcards.
Now before you get all worked up thinking it sounds counter-intuitive to using an offline technique to generate more visitors to your website, let me explain.
First, the postage to mail a 4×6 postcard to your ideal prospect is only 28 cents each.
Plus, you can get postcards printed pretty darn cheap, even at your local print shop. And they don’t have to be fancy, either.
To get the best results from a postcard mailing, with the purpose of generating new traffic to your site…
Here’s what you need to do:
First – come up with a physical mailing list of your ideal prospects. Buy one, rent one, or create your own (the cheapest way).
Second – come up with a special offer just for them that’s so irresistible, they’d be crazy not to respond.
Third – make sure you have a powerful call-to-action that tells them to go to your website to get your offer. (You should even create a special web page just for this postcard offer)
Finally – mail them out and start tracking your results.
Just make sure your postcard copy adheres to direct response copywriting and marketing rules.
What I mean is – use a great headline, convincing copy, offer them something they want, and tell them how to get it (go to your website). And don’t forget to test.
What are your thoughts?
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
Merrill Clark
Web, SEO, and Direct Response Copywriter
[...] If so, it’s just a matter of mixing and matching different techniques, media, and ideas. Try a targeted postcard, optimize your website for SEO and your readers, and connect with people on social media – all at [...]