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There are a number of ways to effectively increase your website’s exposure to the search engines, and at the same time, increase your Google Page Rank.
Today, I’m just going to talk about one of them.
It involves getting more incoming links (also called backlinks) to your website.
The main idea is to get other businesses to put a link to your website on their website. And the more you get, the better off you’ll be.
As long as the links are from respected and trustworthy sites that are somewhat relevant to your website and business. You can even create incoming links from other pages on your own site.
For example: If your site sells custom dog coats, you’d come up with a list of other business sites that also cater to dog owners, but sell different products – doggie cookies for instance.
Contact the website owner, and ask them if they’ll do it. Better yet, put a link to their site on yours first, then contact them. The law of reciprocity can be a powerful motivator.
Granted this can be a tedious, time consuming, and ongoing project…but over time, can be well worth it.
But please don’t fall for the link exchange services where someone promises to put links to your site on thousands of useless sites for a fee. You might as well flush your money down the toilet.
Matt Cutts from Google recently stated in a video that they are getting real good at sniffing out those types of links, and they wont be rewarded at all. And sometimes, Google even penalizes sites that try that technique.
Be smart, stay persistent, and stay on the up-and-up, and over time, you’ll see your rankings and traffic trend upwards.
What are your thoughts?
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
Merrill Clark
Web, SEO, and Direct Response Copywriter
SEO can be fun but could involve some tedious work. However, you can outsource the tasks to free you of valuable time which you can use for other things.