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Do you want to get more qualified visitors to your website, and convert more of them to paying customers?
Of course you do! Or at least most business owners do. I mean – that’s why you have a website to begin with.
So…assuming you do, too, I’m going to tell you about one optimization change you can make that could increase your traffic by as much as 30…40…even 50%.
It’s a mistake I see almost every day and it has to do with how people search for your products or services.
Companies that have multiple products and services often lump all of those descriptions onto one web page.
And that’s bad. It’s bad because one web page can only have one page title, only one description meta tag, and only one keyword tag.
The problem is you can’t put all your products and services in one title, description, or keyword tag.
Special note – To find out exactly why these factors are so crucial for your website getting found by the search engines, check out my new book for local search marketing advice.
The most effective strategy is to create a separate web page for each product and service you offer. Then you can optimize a persuasive page title, page description, keywords, a powerful headline, and great copy that’s completely laser-focused on each product and service.
Those are crucial elements on your web pages that will attract the search engines.
Why? Because the service names and descriptions are usually what people will be searching on, and if you have a specific page for each one, you stand a much better chance of having that particular page rank higher than your competition, maybe even higher than your home page.
Think about it… When you search for something, you’re only searching for one specific thing, not a whole bunch of things.
So start by taking your services page that lists 5 or 6 or 10 or however many services you provide, and create separate pages for each one.
You can see a good example of this at www.maguirehealthbenefits.com.
He could have lumped employer health insurance, supplemental insurance, and individual health insurance and supplemental insurance onto one page. Keep in mind employers and individuals have completely different wants and search on different keywords.
Instead, each is logically separated on its own page so the copy can be focused on each one.
And he’s reported to me that it works very well.
Product and service specific pages definitely works. If you want more details about how it could affect your website, contact me.
What are your thoughts?
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
Merrill Clark
Web, SEO, and Direct Response Copywriter
