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Many New Hampshire business owners have a website to showcase their companies, products and services… but do they ever get the attention and results from it they expected when they signed the big fat check to the web designer?
I’ll call it the Business Website’s 3 Seconds to Fame.
You see, when a person is searching for a specific word using Google, Bing, or any other search engine, they’re typically looking for a specific answer to their burning question.
In other words, they want answers, and they want them fast.
That’s where your Business Website’s 3 Seconds to Fame comes into play.
Because studies have show that after the average web user goes to a website displayed in the search results, they’ll only spend about 3 seconds on the page to see if that site can answer their question.
If they decide the site can’t help them, they go to the next one on the list, all without blinking an eye.
That’s it! Only 3 seconds!
And 3 seconds is not a lot of time… so you need to make sure it counts!
In 3 seconds, your website needs to let your reader…
- Know they’re in the right place
- See that you can help them solve there problem
- Begin to build a trusted relationship
- Know your solution is the best one available and how they can contact you.
You need to do all of that in 3 short seconds!
Does your website do this?
If it doesn’t, maybe you should get a comprehensive web strategy analysis to find out how you can make it better.
What are your thoughts?
And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com
Merrill Clark
Web, SEO, and Direct Response Copywriter
