Web and SEO copywriting with rock-solid New Hampshire values

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It’s a fact: Most websites display at least one picture.

Did you know by changing a simple setting on your website pictures, your website could get found more often?

But more importantly, search engines such as Google, will scan this setting and take it into consideration when displaying the search results page. This could result in your site being shown higher in the rankings.

In techie talk…it’s called the “alt tag”.

And every picture on your website has one.

In non-techie talk, it’s a place where you can include text to describe the picture. So when someone’s computer can’t display the picture, it will show this “alt tag”, so you know what it is, even if you can’t see it.

Unfortunately, when most websites are created, these fields are often left blank.

Generally, pictures don’t help Google figure out what your web page is about, so it looks for the “alt tag” for that information.

So what I recommend is to put an “alt tag” on every picture on your site, so Google will see it.

And use your keywords in the alt tag anytime you can, as long as it’s relevant to the picture.

Just make sure it’s descriptive and accurate, though.

Example: If you’re a plumber in Boston…

Let’s say you have a picture of yourself in the sidebar to give your readers a face and a personality to your site.

You’d create an alt tag that says:

“John Smith – Master Plumber in Boston MA”

Google will see this text (and also some great keywords), ultimately helping improve your site’s search rankings.

To see if your pictures have alt tags or not, just move your mouse over the picture for a few seconds, and see if a little text box pops up.

If it does, it will be your alt tag. If nothing happens, the picture probably doesn’t have one.

Your web people can help you make these changes, and a good web copywriter can give you the right text for them.

What are your thoughts?

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

Merrill Clark
Web, SEO, and Direct Response Copywriter

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Here’s a quick tip about writing better web copy.

If you want your web copy to engage and convince your visitors to take a specific action, then talk to them using the appropriate tone for your audience.

Your content will work much better at converting if you talk to them, not by talking about yourself and how great you and your company are.

Try to minimize the use of the words I, me, we, us, and ours…

Instead, use more of the words you can, you will, yours, and you’re. It shows you’re (see – I used it right there) focusing on them and their problems.

What are your thoughts?

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

Merrill Clark
Web, SEO, and Direct Response Copywriter

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If you’re responsible for website content, you know it can be a pain in the butt creating or updating good content.

Of course, you want content that your prospects and clients are interested in and will actually read, but it just ain’t that easy.

So what often happens is you get sites jam packed with all sorts of useless crap, corporate mumbo-jumbo, and copy talking about how great they are. Now they have content, right?

Uh-uh…The problem is that people just don’t care about them and their content because it doesn’t provide them any clear benefit or reason to read it.

So what do ya do to figure out what to write about?

First, understand that people use the Internet to find information that relates to or solves their problems. The challenge is creating relevant content that deals with these problems, while demonstrating a need for your product or service and how you can solve their problem.

So…to help you decide what to write about, I’m going to tell you about a tool I just recently learned about.

It’s Wordtracker Labs’ Keyword Question and you can find it on Wordtracker’s site http://labs.wordtracker.com/keyword-questions.

Just enter a keyword or short phrase related to your industry and the Wordtracker Labs’ Keyword Question tool delivers a list of questions people are currently asking.

It sorts results by the number of times they were typed into search engines during the past year.

For example, here are some popular questions for the search term “marketing”:

What is marketing?

What companies use viral marketing?

What is search engine marketing?

What is direct marketing?

Now – if your target audience wants to learn about marketing, these questions are potential topics for at least four web pages, articles, or blog posts.

And best of all, you know there’s already an audience searching for these subjects.

Now…go create some good content!

I’d like to hear your comments…

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

To your website’s success!

Merrill Clark
Website and Direct Response Copywriter