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Can your website visitors read and scan the pages easily?

An important factor in how long someone stays on your site is the ability to see the content without having to squint or magnify their screen.

The easiest sites to read have a white or light colored background with black or dark text. As a rule, the more contrast between the text and the background, the better.

The font should be a standard serif like Times Roman or a sans serif like Arial or Verdan, and the size should be big enough to read but not huge.

Far to often, people want to use color and font combinations that show off their artistic prowess but in doing so, make it difficult for the average person to read the words.

I understand certain sites are designed to enhance the product or company, and that’s okay – as long as you keep readability in mind.

The purpose of your website is to get people to read it, not force them away because they can’t read it.

Remember, not everyone’s eyesight is 20/20, so keep away from the purple background and blue text and moving pictures that completely distract the casual visitor.

For more information, about how I can help you setup a more effective and usable site and improve your search engine results for your website, shoot me an email or call me at 603-686-5140.

To your website’s success!

Merrill Clark
Web SEO Copywriter and Online Strategist
www.webcontentnh.com

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

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Once visitors get to your website, no matter what path they followed, you want them to stay on it, and convert them to either leads or customers.

In order to maximize conversion rates, there are 4 important questions that need to be answered by your site.

1. Why are they there?

Does your homepage answer that quickly? Potential customers should immediately know that they are in the right place by scanning the headline, the page title, or copy bullets.

2. What do they want?

Does your homepage have what they came for? You can only know that by proper research of your market and knowing what they want in the first place, then giving it to them.

3. Is it easy to use?

Your visitors must be able to easily move around your site from one page to another in a logical way that makes perfect sense to them.

4. Do they trust you?

In order to gain a new lead or customer, they need to trust you first. It’s just like any other kind of relationship. Don’t go right for the throat, start of by nurturing them and offering some valuable information or advice to build on your relationship. Remember, people buy from people they like.

If your website answers these 4 questions with a resounding “YES”, then you have a good jump-start on an effective website.

For more information, about how I can help you write more effective sales copy for your website, shoot me an email or call me
at 603-686-5140.

To your website success!

Merrill Clark
Web SEO Copywriter and Online Strategist
www.webcontentnh.com
www.crestviewmarketing.com

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How many websites do you visit that shout out to you in big, bold letters…

Welcome to XYZAcme Company?

Sadly, way too many. And I’m sorry if I’ve offended you becuase your website’s headline is your company name.

But Im sure you’re asking right now – why is that a bad thing?

The reason is simple: People don’t really care about your company name.

Your prospects are on the internet looking for a solution to their problem, and if they don’t see you can solve it within 3 or 4 seconds, poof, they are gone forever on to the next site.

Your website’s headline needs to deliver a big benefit and show what you can do for them immediately.

I call it the me-me factor. So if you want better search engine results and want better sales conversion rates, come up with a compelling headline showing what you can do for your prospect.

If you would like more information about this post or about how I can help you write more effective sales copy for your website, please email me or call me at 603-686-5140.

To your website success!

Merrill Clark
Web Copywriter and SEO Consultant
www.webcontentnh.com