Web and SEO copywriting with rock-solid New Hampshire values

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My upcoming book titled: “How Your Local Small Business Can Get More Customers On The Internet” shows business owners anywhere how to use the unlimited reach and power of the Internet to generate more qualified leads, then convert those leads to paying customers.

The paperback is only $24.95, and the downloadable PDF E-book version is only $19.95. For those of you who’d like both formats, there will be a special price of $39.95.

Frankly, at those prices, if you’re a business owner or sales professional, you have no excuse for not picking up your own copy.

It includes 27 chapters that are chock-full of practical online marketing advice that any business owner can easily take advantage of. And it’s all right here in one easy-to-read book.

***LIMITED TIME SPECIAL BOOK OFFER ***

UPDATED MARCH 9th

Looky here! The E-book version is now available. If you’re one of the next 49 people who place an order for the paperback version, I’ll send the PDF version to you immediately, you won’t have to pay the shipping charge when I ship the printed book to you, plus I’ll personally sign it for you before I ship it.

You’re basically getting the $19.95 E-book version for free!

All this for $24.95! (for the next 49 29 orders only, then this special offer goes away and you’ll have to pay the normal price)

***As of March 9th,only 29 left***

So…To get started woopin’ up your competition, just click on the button below to order now!

You can pay with PayPal or one of the credit cards shown below.

IMPORTANT *** To make sure you get the download page – on the last screen of your PayPal Checkout – make sure to click the button that says… Return to Crestview Marketing Services LLC!

If you want to pay the old fashioned way by check, simply mail a check payable to Crestview Marketing Services, along with your full contact information including email address to 16 Crestview Terrace, Stratham NH, 03885.

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After you place your order, you’ll get a link to the e-book within 24 hours.

If you’d prefer to see what kind of information you’ll get before you shell out your hard-earned cash, you can download one chapter from the book for free.

Get More Customers on the Internet is written in simple-to-understand language, and targeted specifically towards the average small business owner. In it, I also tried to keep the techie stuff to a minimum, and from the feedback I’ve received so far, I did a pretty good job at that.

I’m still working on the website for it…and will continue to keep you posted on the progress.

Last week I gave you the first 8 chapter titles of How Your Local Small Business Can Get New Customers on the Internet…

So here are the next 9 chapter titles…

CHAPTER 9 Page title meta-tags that generate free traffic

CHAPTER 10 Description meta-tags that make people click

CHAPTER 11 Tracking your website statistics

CHAPTER 12 Using the right keywords and phrases

CHAPTER 13 Getting found online for free with SEO

CHAPTER 14 Instant web traffic with pay-per-click ads

CHAPTER 15 Tracking and testing

CHAPTER 16 The power of e-mail marketing

CHAPTER 17 Power tips for E-mail success

My goal is to have the books in my hands by the end of March, and I’ll continue to keep you up to date…

If you’re a small business professional or owner who wants to find out how to market your local business using the power and reach of the Internet, make sure you get your own copy from the first print run before they run out.

If you just want to be notified when I get stock, email me today, and I’ll add you to my pre-publishing list.

What are your thoughts?

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com Merrill Clark Web, SEO, and Direct Response Copywriter

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Do you know what your website’s visitors think about your site’s usability?

Things such as “how easy it is to navigate” and “could they quickly find the information they were looking for”.

If you don’t know, or think that just because you like it and think it’s okay, then you should pick up a copy of “Don’t Make Me Think” written by Steve Krug.

I just finished reading it, and I gotta tell you – there’s some good stuff in almost 200 pages about how others view your website and how important it is to keep your site as simple as possible, while getting the job done.

It’s amazing how I look at every website after reading this, and unfortunately, there are more sites that need work, mostly because they were designed  by a designer, not a strategist.

In it are many examples of poor and good websites, and Steve discusses all the pros and cons of each, using non-technical words.

From basic design, to layout, to copy, to how users use the Internet… He talks about it all in great detail.

And he does it in a way that is conversational enough to keep you interested till the end.

So if you want to get some eye-opening questions about your website answered, get to Amazon and pick up a copy today.

Personally, I thin any business professional that has a website should read this book.

What are your thoughts?

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

Merrill Clark
Web, SEO, and Direct Response Copywriter

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It seems to me that many consumers prefer to learn more about a company, product, or service on their own, without talking to a person, before they decide on their next move.

I’m certainly one of them, and maybe you are, too. My goal is to get as much information as possible about something before I talk with a consultant or salesperson.

And the easiest way to do that?

By getting the information from various websites.

So make sure your website and web copy provides enough good information that your target market is looking for.

The hardest part is striking a balance of enough information – but not so much information that your visitor will never contact you for more help.

That’s where good site navigation and web copy for each page is important. Provide enough information so your visitors know that you understand the reason they’re on your site to begin with, and you’ll have a much better chance of them contacting you for further help.

And a good web copywriter that can write page content persuading your visitors to contact you is worth their weight in gold.

What are your thoughts?

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

Merrill Clark
Web, SEO, and Direct Response Copywriter

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Today’s tip about promoting your website is for some reason, often overlooked.

But it’s an easy, effective, and inexpensive way to promote your company’s website.

There’s no rocket science here, plus it might appear to some as counter-intuitive, seeing that your site is online and you want to use online techniques to promote it.

I’m talking about using simple, old fashioned, offline ways to promote your website.

So here are the 7 easy ways – all you have to do is make sure your website URL is printed on all of your printed material. (Okay…8 really)

1. Business cards
2. Customer invoices
3. Customer estimates & quotes
4. Handouts & flyers
5. Brochures
6. Postcards
7. Space ads
8. Letterhead

Like I said…this ain’t rocket science, but many people still don’t take advantage of these simple ideas.

Here are a couple of examples:

If you’re a retail store with good floor traffic and many transactions, you’re website’s URL should be printed on your invoices. You could then drive customers to your site with a statement like “Visit www.ourcompany.com for special online discounts!”

Or if you’re a CPA and sending out postcards to prospective clients, you could put on the postcard: “To discover 9 ways to save business taxes before the end of the year, visit www.cpa.123” Then, on your site, have a way to capture your visitor’s contact information and automatically send them their report.

How easy is that?

I’d like to hear your comments…

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

To your website’s success!

Merrill Clark
Website and Direct Response Copywriter

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Contacting your prospects and clients using email marketing is arguably the most cost-effective way for any business…and it works!

It doesn’t matter if you’re on a shoestring budget – or you have a million dollar marketing budget – using email marketing blasts is just plain smart.

And what makes it better is you don’t even have to have a website (even though I didn’t know why you wouldn’t have one) to market with email. Of course, if you do have a website, it’s a no-brainer to integrate email marketing and list building into it.

Here’s an actual example of a recent client (ABC Inc):

ABC Inc is a local shoe retailer that primarily advertised in print, and they get a ton of traffic in their stores because of it.

But the printing and mailing were costing them a small fortune.

After meeting with them, I found they’d also been manually collecting names and email addresses at the checkout registers – over 2,000 in all entered in a spreadsheet – but didn’t know if they could do anything useful with them.

In addition to that, because of website problems, they didn’t want to get involved with integrating any type of email program – yet.

So I set up a simple program for them that any business can follow.

In a nutshell, we set up an autoresponder email management account at constant Contact and uploaded their email addresses to the Constant Contact site.

From there, we wrote a series of follow-up emails to be sent automatically at pre-defined intervals, including thank you emails, special promo emails, up-sells, new product info, and holiday specials.

As more people provided their emails, they simply added them to the list once a week, and the rest is taken care of. They were even able to segment the list into groups (dress shoes, boots, sports, etc) so they could send laser-focused impromptu messages to specific buyers.

How cool is that?

The fees incurred with this program including strategy, implementation, and copywriting fees for the emails, and the low monthly fees ($30/mth) for Constant Contact. After one quarter, they saved over $8,000 in print and postage.

What’s next for them? Well…The best part is when their website is ready, it’s going to be a piece of cake to integrate the email marketing into it using a sign-up form, and it will be completely automatic.

I’d like to hear your thoughts…

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

To your website’s success!

Merrill Clark
Website and Direct Response Copywriter