My upcoming book titled: “How Your Local Small Business Can Get More Customers On The Internet” shows business owners anywhere how to use the unlimited reach and power of the Internet to generate more qualified leads, then convert those leads to paying customers.

The paperback is only $24.95, and the downloadable PDF E-book version is only $19.95. For those of you who’d like both formats, there will be a special price of $39.95.

Frankly, at those prices, if you’re a business owner or sales professional, you have no excuse for not picking up your own copy.

It includes 27 chapters that are chock-full of practical online marketing advice that any business owner can easily take advantage of. And it’s all right here in one easy-to-read book.

***LIMITED TIME SPECIAL BOOK OFFER ***

UPDATED MARCH 9th

Looky here! The E-book version is now available. If you’re one of the next 49 people who place an order for the paperback version, I’ll send the PDF version to you immediately, you won’t have to pay the shipping charge when I ship the printed book to you, plus I’ll personally sign it for you before I ship it.

You’re basically getting the $19.95 E-book version for free!

All this for $24.95! (for the next 49 29 orders only, then this special offer goes away and you’ll have to pay the normal price)

***As of March 9th,only 29 left***

So…To get started woopin’ up your competition, just click on the button below to order now!

You can pay with PayPal or one of the credit cards shown below.

IMPORTANT *** To make sure you get the download page – on the last screen of your PayPal Checkout – make sure to click the button that says… Return to Crestview Marketing Services LLC!

If you want to pay the old fashioned way by check, simply mail a check payable to Crestview Marketing Services, along with your full contact information including email address to 16 Crestview Terrace, Stratham NH, 03885.

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After you place your order, you’ll get a link to the e-book within 24 hours.

If you’d prefer to see what kind of information you’ll get before you shell out your hard-earned cash, you can download one chapter from the book for free.

Get More Customers on the Internet is written in simple-to-understand language, and targeted specifically towards the average small business owner. In it, I also tried to keep the techie stuff to a minimum, and from the feedback I’ve received so far, I did a pretty good job at that.

I’m still working on the website for it…and will continue to keep you posted on the progress.

Last week I gave you the first 8 chapter titles of How Your Local Small Business Can Get New Customers on the Internet…

So here are the next 9 chapter titles…

CHAPTER 9 Page title meta-tags that generate free traffic

CHAPTER 10 Description meta-tags that make people click

CHAPTER 11 Tracking your website statistics

CHAPTER 12 Using the right keywords and phrases

CHAPTER 13 Getting found online for free with SEO

CHAPTER 14 Instant web traffic with pay-per-click ads

CHAPTER 15 Tracking and testing

CHAPTER 16 The power of e-mail marketing

CHAPTER 17 Power tips for E-mail success

My goal is to have the books in my hands by the end of March, and I’ll continue to keep you up to date…

If you’re a small business professional or owner who wants to find out how to market your local business using the power and reach of the Internet, make sure you get your own copy from the first print run before they run out.

If you just want to be notified when I get stock, email me today, and I’ll add you to my pre-publishing list.

What are your thoughts?

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com Merrill Clark Web, SEO, and Direct Response Copywriter

By the end of March, small business owners in New Hampshire, and all across the country will have a valuable new marketing resource available.

My upcoming book titled: “How Your Local Small Business Can Get More Customers On The Internet” aims to bridge the gap between books that provide general marketing techniques for local businesses and ones that give only online marketing tips for Internet Marketers.

It will be priced at $24.95 so any business owner or sales professional can afford it, and it includes 27 chapters that are chock-full of practical online marketing advice that any business owner can easily take advantage of. And it’s all right here in one book.

Frankly, as a savvy business owner, you can’t afford not to get a copy of this book!

Plus, you’ll even understand it because it’s written in simple-to-grasp language, not for the technical crowd.

I’m working on a website for it as we speak…and will keep you posted on the progress.

To give you an idea of what kind of marketing ideas you’ll discover in this book, here are the first 8 chapter titles –

CHAPTER 1 Does your business really need a website?

CHAPTER 2 And your website’s primary purpose is

CHAPTER 3 Knowing your ideal online prospect

CHAPTER 4 If your site quickly answers these 4 important questions… they’ll stick around

CHAPTER 5 The importance of a website’s usability, design, and layout

CHAPTER 6 Why powerful web page headlines are vital to your success

CHAPTER 7 Web copy that sells

CHAPTER 8 Why you need a great offer and a powerful call-to-action

Okay…I promise to keep you up to date as the availability gets closer…

If you’re a small business professional or owner who wants to find out how to market your local business using the power and reach of the Internet,  make sure you get your own copy from the first print run before they run out.

To guarantee your personal copy from the first print run, email me today, and I’ll add you to my pre-publishing list.

What are your thoughts?

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com Merrill Clark Web, SEO, and Direct Response Copywriter

Do you know what your website’s visitors think about your site’s usability?

Things such as “how easy it is to navigate” and “could they quickly find the information they were looking for”.

If you don’t know, or think that just because you like it and think it’s okay, then you should pick up a copy of “Don’t Make Me Think” written by Steve Krug.

I just finished reading it, and I gotta tell you – there’s some good stuff in almost 200 pages about how others view your website and how important it is to keep your site as simple as possible, while getting the job done.

It’s amazing how I look at every website after reading this, and unfortunately, there are more sites that need work, mostly because they were designed  by a designer, not a strategist.

In it are many examples of poor and good websites, and Steve discusses all the pros and cons of each, using non-technical words.

From basic design, to layout, to copy, to how users use the Internet… He talks about it all in great detail.

And he does it in a way that is conversational enough to keep you interested till the end.

So if you want to get some eye-opening questions about your website answered, get to Amazon and pick up a copy today.

Personally, I thin any business professional that has a website should read this book.

What are your thoughts?

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

Merrill Clark
Web, SEO, and Direct Response Copywriter

If you’re a NH business professional and have a business blog, today you’ll get a fresh perspective about what you should blog about from an experienced Portsmouth, NH media consultant.

Today’s post is reprinted with permission from Grace Duke, founder of Saving Grace Media. Grace is an advertising expert, specializing in helping businesses with their media planning and buying options.

So without further delay… compliments of Grace Duke…

What are your thoughts?

Grace can be reached by phone at 603-315-4942 and her website is www.savinggracemedia.com.

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

Merrill Clark
Web, SEO, and Direct Response Copywriter

Here’s a quick tip about writing better web copy.

If you want your web copy to engage and convince your visitors to take a specific action, then talk to them using the appropriate tone for your audience.

Your content will work much better at converting if you talk to them, not by talking about yourself and how great you and your company are.

Try to minimize the use of the words I, me, we, us, and ours…

Instead, use more of the words you can, you will, yours, and you’re. It shows you’re (see – I used it right there) focusing on them and their problems.

What are your thoughts?

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

Merrill Clark
Web, SEO, and Direct Response Copywriter

It seems to me that many consumers prefer to learn more about a company, product, or service on their own, without talking to a person, before they decide on their next move.

I’m certainly one of them, and maybe you are, too. My goal is to get as much information as possible about something before I talk with a consultant or salesperson.

And the easiest way to do that?

By getting the information from various websites.

So make sure your website and web copy provides enough good information that your target market is looking for.

The hardest part is striking a balance of enough information – but not so much information that your visitor will never contact you for more help.

That’s where good site navigation and web copy for each page is important. Provide enough information so your visitors know that you understand the reason they’re on your site to begin with, and you’ll have a much better chance of them contacting you for further help.

And a good web copywriter that can write page content persuading your visitors to contact you is worth their weight in gold.

What are your thoughts?

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

Merrill Clark
Web, SEO, and Direct Response Copywriter

Google uses a form of artificial intelligence called LSI to measure how well your article reads to people and measures it based on the context of the rest of that page and other information it has gathered about a subject.

So the better your page reads to a human, the better results you’ll get.

Inform them, engage them, and provide them with the useful content they came to your site to get in the first place.

Use your keywords in moderation while appealing to your breathing prospects, too.

I’d like to hear your comments…

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

Merrill Clark
Website and Direct Response Copywriter

If you are a New Hampshire sales or business professional and have a website that depends on getting traffic from Google, then you should start paying close attention to Google’s newest search engine technology overhaul.

According to Google, their new technology, codenamed “Caffeine” is a process that will let them increase indexing speed, accuracy, relevance, and comprehensiveness of the search results displayed.

Search results generated by Caffeine could change how your company ranks in its search results, and if your business has a website that depends heavily on Google-generated traffic, this is potentially a very big deal.

What this means to you is that you need to pay attention and be aware of these up-coming changes because you may need to make changes to your search engine optimization strategy to protect your current rankings.

On the other hand, Caffeine may improve your ranking, but at this point it’s unclear and just too early to know if your website will be affected or not.

But one thing’s for sure…I’m sure there will be plenty of fly-by-night SEO experts selling their services to website owners, so to protect yourself, make sure you discuss any web strategy and SEO changes with your trusted web advisor.

I’d like to hear your comments…

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

To your website’s success!

Merrill Clark
Website and Direct Response Copywriter

If you’re responsible for website content, you know it can be a pain in the butt creating or updating good content.

Of course, you want content that your prospects and clients are interested in and will actually read, but it just ain’t that easy.

So what often happens is you get sites jam packed with all sorts of useless crap, corporate mumbo-jumbo, and copy talking about how great they are. Now they have content, right?

Uh-uh…The problem is that people just don’t care about them and their content because it doesn’t provide them any clear benefit or reason to read it.

So what do ya do to figure out what to write about?

First, understand that people use the Internet to find information that relates to or solves their problems. The challenge is creating relevant content that deals with these problems, while demonstrating a need for your product or service and how you can solve their problem.

So…to help you decide what to write about, I’m going to tell you about a tool I just recently learned about.

It’s Wordtracker Labs’ Keyword Question and you can find it on Wordtracker’s site http://labs.wordtracker.com/keyword-questions.

Just enter a keyword or short phrase related to your industry and the Wordtracker Labs’ Keyword Question tool delivers a list of questions people are currently asking.

It sorts results by the number of times they were typed into search engines during the past year.

For example, here are some popular questions for the search term “marketing”:

What is marketing?

What companies use viral marketing?

What is search engine marketing?

What is direct marketing?

Now – if your target audience wants to learn about marketing, these questions are potential topics for at least four web pages, articles, or blog posts.

And best of all, you know there’s already an audience searching for these subjects.

Now…go create some good content!

I’d like to hear your comments…

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

To your website’s success!

Merrill Clark
Website and Direct Response Copywriter

Today’s tip about promoting your website is for some reason, often overlooked.

But it’s an easy, effective, and inexpensive way to promote your company’s website.

There’s no rocket science here, plus it might appear to some as counter-intuitive, seeing that your site is online and you want to use online techniques to promote it.

I’m talking about using simple, old fashioned, offline ways to promote your website.

So here are the 7 easy ways – all you have to do is make sure your website URL is printed on all of your printed material. (Okay…8 really)

1. Business cards
2. Customer invoices
3. Customer estimates & quotes
4. Handouts & flyers
5. Brochures
6. Postcards
7. Space ads
8. Letterhead

Like I said…this ain’t rocket science, but many people still don’t take advantage of these simple ideas.

Here are a couple of examples:

If you’re a retail store with good floor traffic and many transactions, you’re website’s URL should be printed on your invoices. You could then drive customers to your site with a statement like “Visit www.ourcompany.com for special online discounts!”

Or if you’re a CPA and sending out postcards to prospective clients, you could put on the postcard: “To discover 9 ways to save business taxes before the end of the year, visit www.cpa.123” Then, on your site, have a way to capture your visitor’s contact information and automatically send them their report.

How easy is that?

I’d like to hear your comments…

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com

To your website’s success!

Merrill Clark
Website and Direct Response Copywriter