Web & SEO • Online Copywriting
Practical Online Marketing Advice

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Website design, re-design, and setup
After a thorough and detailed website plan is created, we’ll set up new or re-design your website that can then generate new leads for your company, I can help you. Then, I’ll help you layout and design your site and write optimized content for all of the pages based on your specific needs and goals.

The pages you’ll need content written for usually include home pages, sub pages, sales pages, information pages, and inquiry pages.

If you already have a web designer and programmer, that’s perfectly okay with me, because I will work with them to set it up and write the content for all of the pages and let them do the design and programming.

And if not, I have competent website programmers and designers that I often work with, which will make it easier for you.  Now you only have to deal with one person, instead of 3. I’ll be the point man and manage the whole project for you.

Landing and squeeze page copywriting
If you need persuasive copy to sell a single product or service, or need a single web page to build an email list, I can write compelling copy to drive your conversion rates through the roof.

Web page SEO & copywriting
If you only need persuasive copy for your new or existing web pages, using your own web firm or in-house people, I’m happy to do that, too.

SEO (search engine optimized) copywriting
Often clients want me to take existing copy on their site and re-write it so it’s friendlier to the search engines, and it will rank higher on the search results pages.  I do it in such a way so it still sounds compelling to your normal visitors, but also gets more attention from Google and Yahoo.

Website Critique-Small Site, 1-5 pages $300
Sometimes, a website may just need to be modified to supercharge some of the copy or layout. I check the copy, headlines, design, layout, readability, links, how fast the pages load, keywords and title tags.  Then you’ll get a detailed critique covering 15 important aspects of your site, including recommendations.

Making these changes will give your site more visibility, better SEO performance, and improve overall profitability by getting more traffic, getting more leads, and converting more leads to sales.  This does not include actual changes, only my observations and recommendations.

Website Critique-Larger Site, 5+ pages $300, then $100/hour
(Same description as above)

Online Press Release 1-2 pages           $500
Internet press release sites are a great way to introduce a new business, product, service, or website online. It could be a press release to your local paper informing the public about your new company’s startup information, or other company news.

I research you, your company, products, your competition, and write a professional press release that will generate more traffic to your site.

Blog Setup 1-5 pages                           $500
For those of you who want to write your own content and copy, I will create and set up a blog site for you that you can use to promote yourself and company.

It includes setting up the site structure, one header graphic, plugins for SEO, spam control, and autoresponder sign up form. Any copywriting will be billed in addition to this fee.

Single blog posts 3-4 paragraphs         $500
Blogs are a great way to create relevant content for your prospects and customers. Plus, search engines love ‘em, too. So, if you who want me to write your blog posts about your particular subject, I can do that in a way that will promote more traffic to your site.

Auto-responder special page copy       $150/page
When you set up an auto-responder to start collecting email addresses and contact information, the default Thank You, Confirmation, and Download pages are about as bland as reading a legal brief.

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I can jazz ‘em up to be much more effective in keeping your prospects attention and focused on you.

Email – Autoresponder Messages         $250-$400
If you do any email marketing, you know that the cost per email sent is almost zero and can certainly be an advantage.  However, you still need a compelling subject line and sales message to get your prospect to respond to your message by giving you their contact information or breaking out their credit card.

Most of the same copywriting principles apply to email copy and offline copy. Autoresponder messages can be created ahead of time and put into a queue, and you can create a timed mailing sequence, based on your specific goals.  An electronic newsletter is also a perfect use for this service.

Pay Per Click (PPC) Ads       $50-100/ad
These are the sponsored (paid) ads you see on Google, designed to drive traffic to your particular site. I’ll write PPC ads based on your keyword research.

Pay Per Click (PPC) Campaigns           $1000-$2000
This would be to set-up and run a complete campaign with keyword research, writing and testing up to 10 different ads, the landing page, and all other creative work.

E-newsletter – Ezine article                  $200-$700
Everyone needs articles or editorials for online magazines to get more valuable content on your site or sent to your prospects and customers.

Special Reports 1-5 pages                    $250-$700
When you’re capturing contact information on your website, people need to get something from you before they’ll give you their email address. A proven way to “sweeten the pot” is to give free information in the form of a special report on your particular subject – valuable information your prospects really want.


Terms: A signed agreement is required for all projects.  For new projects, 50% of the quoted fee is required with the agreement, 25% due when the first draft is submitted, and the balance to be paid when the project is complete. For critiques, the full amount is payable in full before work begins.

All revisions must be requested within 30 days of your receipt of copy.  If necessary, up to two rewrites will be made free of charge; unless there is a change in the actual assignment after my copy is submitted.

These fees are guidelines only. Each project is different and will usually be quoted within these ranges, dependent on the time required to finish the project and the complexities involved. Please contact me for a detailed quote.

NOTE**All of these processes and strategies involve a lot of time and work to produce good results.  Most people can’t sit down and knock out good sales copy and ads that work.  I will spend the time to do the necessary research on your prospects, your product or service, and then spend the time needed to write great copy for you.