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Can your website visitors read and scan the pages easily?

An important factor in how long someone stays on your site is the ability to see the content without having to squint or magnify their screen.

The easiest sites to read have a white or light colored background with black or dark text. As a rule, the more contrast between the text and the background, the better.

The font should be a standard serif like Times Roman or a sans serif like Arial or Verdan, and the size should be big enough to read but not huge.

Far to often, people want to use color and font combinations that show off their artistic prowess but in doing so, make it difficult for the average person to read the words.

I understand certain sites are designed to enhance the product or company, and that’s okay – as long as you keep readability in mind.

The purpose of your website is to get people to read it, not force them away because they can’t read it.

Remember, not everyone’s eyesight is 20/20, so keep away from the purple background and blue text and moving pictures that completely distract the casual visitor.

For more information, about how I can help you setup a more effective and usable site and improve your search engine results for your website, shoot me an email or call me at 603-686-5140.

To your website’s success!

Merrill Clark
Web SEO Copywriter and Online Strategist
www.webcontentnh.com

And if you need offline direct response marketing copy and advice, go to www.crestviewmarketing.com